Enter 4 numbers. Get your Structural Fragility Score — and find out how close you are to losing money on every click.
Used by 1,000+ media buyers and ecom store owners
How It Works
1
Enter 4 Numbers
Your AOV, Conversion Rate, Cost of Goods, and Cost Per Click. That's all we need.
2
Get Your Score
Axovera calculates your Structural Fragility Score — how close your ad system is to collapse.
3
Take Action
See your break-even point, simulate market shocks, and unlock Pro for a full diagnosis and action plan.
Your Numbers
Step 1 of 1
What's your average sale amount?$
Please enter a valid amount
% of clicks that become sales%
Enter a value between 0 and 100
What does one sale cost you to fulfill?$
Please enter a valid amount
What you're paying per ad click$
Please enter a valid amount
0
Fragility
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Break-Even CPC
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Profit / Click
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CPC Headroom
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Collapse Risk from Volatility—
SafeModerateExtreme
Live Volatility Shock
Worst-Case Profit Per Click
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Pro Analysis
See exactly why — and how to fix it
Your score shows the risk. Pro tells you which variable breaks your system first, simulates 9 stress scenarios, and gives you a step-by-step action plan.
Scenario Matrix (9 scenarios)
Sensitivity Map
Risk Surface Heatmap
Scale Ceiling Engine
Structural Diagnosis
Full Action Plan
One-time payment · No subscription · No BS
Frequently Asked Questions
What is a Fragility Score? +
The Fragility Score (0–100) measures how structurally vulnerable your ad system is. A score of 0–34 is Safe — your system has healthy profit margins and can absorb CPC increases. A score of 35–64 is a Warning — you're profitable but one bad week could flip you negative. A score of 65–100 is Collapse Risk — your system is either already losing money or one small shock away from it.
What is Break-Even CPC? +
Break-Even CPC is the maximum you can pay per click before your campaign stops making money. It's calculated as: Net Margin × Conversion Rate. If your actual CPC is above this number, you're losing money on every click — even if your ROAS looks okay.
What does CPC Headroom mean? +
CPC Headroom tells you how much your Cost Per Click can rise before you hit break-even. For example, a 40% headroom means your CPC can increase by 40% and you'll still be profitable. The lower this number, the more fragile your system is to platform price increases or increased competition.
What is the Volatility Shock simulation? +
The Volatility Shock sliders let you simulate worst-case market conditions — like a CPC spike during peak season or a CVR drop from ad fatigue. It shows you exactly what your profit per click would be under those conditions, so you know in advance whether your system can survive.
How is Axovera different from a ROAS calculator? +
ROAS calculators tell you what happened. Axovera tells you what's about to happen. We analyze the structural integrity of your ad system — stress-testing it across 9 scenarios to find hidden collapse risks that standard metrics completely miss. A 3x ROAS can still be a collapsing system. Axovera shows you why.
What does Axovera Pro include? +
Pro gives you the full diagnostic suite: a 9-scenario Stress Matrix, a Sensitivity Map showing which variable breaks your system fastest, a Risk Surface Heatmap, a Scale Ceiling Engine showing your max sustainable ad spend, a full Structural Diagnosis, and a prioritised Action Plan to fix what's broken. One-time payment of $29 — no subscription.
AXOVERA
AD COLLAPSE SCANNER
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FRAGILITY SCORE
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BREAK-EVEN CPC
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PROFIT/CLICK
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HEADROOM
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axovera.com — Structural Risk Engine for Paid Traffic
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Structural Violation Detected
Your COGS is equal to or higher than your AOV. This means your unit economics are negative before a single ad runs. No ad strategy can fix a broken margin — fix the product economics first, then come back.
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Axovera Pro
Get the full structural risk suite — Scenario Matrix, Sensitivity Map, Risk Surface Heatmap, Scale Ceiling Engine, Structural Diagnosis and Action Plan.